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About Us
Our History
Asymmetrikal is the culmination of over a decade of conversations about how our team could make a bigger impact on improving the planet. Today, we are a collection of partners, advisors, and organizations who have helped billion-dollar brands, middle-market companies, start-ups, non-profits, and communities thrive.
Our remarkable global network makes it possible.
Our Mission
We strive to create ecosystems where planet-positive organizations – for-profit or nonprofit – can thrive. The stronger the economies for planet-positive solutions become, the easier it will be for traditional organizations to adopt those solutions and achieve both stronger financial returns and planet-positive outcomes. Further, we seek to enable the elimination of barriers to the broad adoption of solutions that achieve financial, societal, and environmentally positive outcomes in the broader economy. Only when the planet-positive solutions are vibrant and traditional organizations achieve mass adoption will we make sustainable progress in achieving planet-positive outcomes, addressing societal issues, and achieving economic prosperity.
Our Team
Justin Zeulner
Michael Ulwelling
Justin Zeulner
Justin is a global leader within the private, non-profit, and philanthropic sectors
dedicated to creating healthy, equitable, and more sustainable communities.
Justin pioneered the sports greening movement establishing the NBA’s Portland
Trail Blazers as a global leader in corporate sustainability, by making them the first carbon-neutral e
Justin is a global leader within the private, non-profit, and philanthropic sectors
dedicated to creating healthy, equitable, and more sustainable communities.
Justin pioneered the sports greening movement establishing the NBA’s Portland
Trail Blazers as a global leader in corporate sustainability, by making them the first carbon-neutral entertainment venue, co-founded the Green Sports Alliance ultimately recruiting over 350 entertainment venues to join, while enhancing the global work of Vulcan Philanthropy and the Paul G. Allen Family Foundation.
Justin has established sustainable development goals for innovative business solutions, connecting economic prosperity to sustainability initiatives, environmental programs, and robust engagement campaigns.
Kevin Scribner
Michael Ulwelling
Justin Zeulner
Kevin has extensive experience in natural resource planning and management, community cultural development, food systems, ecological restoration, and commercial fishing. Kevin commercially fished for salmon in the Pacific Northwest and Alaska from 1976 to 1996.
Kevin owns and operates Forever Wild Seafood, which is developing value-add
Kevin has extensive experience in natural resource planning and management, community cultural development, food systems, ecological restoration, and commercial fishing. Kevin commercially fished for salmon in the Pacific Northwest and Alaska from 1976 to 1996.
Kevin owns and operates Forever Wild Seafood, which is developing value-added wild salmon products, and is co-founder of The Wave Foundation, which is designing The Wave Marketplace. Kevin serves on the Marine Fish Conservation Network Board and National Policy Council.
He is Board President of the Sustainable Fisheries Foundation, and Board Chair of Global Ocean Health. Kevin is Chair of the Slow Fish North America Oversight Team.
Michael Ulwelling
Michael Ulwelling
Michael Ulwelling
Mike is a C-level executive with decades of leadership experience in technology, consumer products, B2B products, building services, and construction organizations.
Mike has been a software company founder, an entrepreneur through M&A, and a leader in global companies including Hewlett-Packard, Tektronix, and Blount International.
He has
Mike is a C-level executive with decades of leadership experience in technology, consumer products, B2B products, building services, and construction organizations.
Mike has been a software company founder, an entrepreneur through M&A, and a leader in global companies including Hewlett-Packard, Tektronix, and Blount International.
He has a passion for environmental sustainability and the discipline of leadership. He’s been an advisor, stakeholder, and board member for the Green Sports Alliance, The Wave Foundation, and the Young Entrepreneurs Business Week.
Advisors & Partners
Bobby Soper
Jamie Mustard
Larry Kopald
Bobby brings decades of experience overseeing the development of numerous land-based and online large-scale projects from ground up in various international locations. Bobby is an investor, owner, and manager in numerous transformative global projects in hospitality, casinos, gaming, esports, agriculture, manufacturing, renewable energy,
Bobby brings decades of experience overseeing the development of numerous land-based and online large-scale projects from ground up in various international locations. Bobby is an investor, owner, and manager in numerous transformative global projects in hospitality, casinos, gaming, esports, agriculture, manufacturing, renewable energy, fintech, and payment processing.
Bobby is currently the CEO and Founder of Sun Gaming & Hospitality (SG&H).
Bobby also serves on the Board of Playgon Games, a Toronto-based public company that delivers online live table games globally; Advisor and Board Member for Nobody Studios, a super-charged venture studio creating companies in various verticals including fintech, gaming, hospitality, and wellness; and a member of the Advisory Council for the International Center for Responsible Gaming.
Prior to his current entrepreneurial initiatives, Bobby spent over 20 years in the corporate world serving in various executive roles and grew an organization from a single property to a multi-property international company consistently improving the financial condition of the company in every role he served. Among various positions, Bobby has served as President & CEO of Mohegan Sun Pocono in Wilkes-Barre, PA, President & CEO of Mohegan Sun in Uncasville, CT, and President & CEO of the Mohegan Parent Company, Mohegan Tribal Gaming Authority (MTGA).
In addition, Bobby recently served as International President for Mohegan Gaming & Entertainment and oversaw the financing of the $2B integrated resort at Incheon airport in Seoul, Korea.
Larry Kopald
Jamie Mustard
Larry Kopald
Larry is the Co-Founder of The Carbon Underground, an organization committed to improving soil health as a means to mass carbon sequestration. He's also an experienced C-level executive with experience in communications, strategy, and branding. Has worked at leading global advertising agencies overseeing advertising for companies like Mc
Larry is the Co-Founder of The Carbon Underground, an organization committed to improving soil health as a means to mass carbon sequestration. He's also an experienced C-level executive with experience in communications, strategy, and branding. Has worked at leading global advertising agencies overseeing advertising for companies like McDonalds, American Express, Honda, PepsiCo and others.
Larry is a Senior Fellow at USC's Marshall School of Business, and member of White House Panel on Social Innovation under President Obama.
Jamie Mustard
Jamie Mustard
Jamie Mustard
Jamie Mustard is an artist and writer on perception in the physical world. He is an Owl Award-winning author of books such as The Iconist, and The Invisible Machine. He also works as a strategic multi-media consultant, teacher, interdisciplinary art, design and product futurist—and Iconist.
A graduate of the London School of Economics,
Jamie Mustard is an artist and writer on perception in the physical world. He is an Owl Award-winning author of books such as The Iconist, and The Invisible Machine. He also works as a strategic multi-media consultant, teacher, interdisciplinary art, design and product futurist—and Iconist.
A graduate of the London School of Economics, is a Tedx speaker and serves as an advisor for Forbes Ingnite
Jamie’s work is an explanation of the ‘economics of attention’ based on the primal laws of human perception. Jamie’s Iconist work has spanned some of the world’s leading universities, companies, technologies, artists, designers, creatives, nonprofits and the globe–Nike, Cisco, Intel, Adidas, Symantec, Parsons | The New School, Pratt Institute, Georgetown University, Hult International Business School, US Army Special Forces, US Army Psychological Operations and TEDx at creative giant Wieden + Kennedy. Jamie was interviewed live on stage at Content London with Mindhunter lead actor, Holt McCallany, where he also hosted a panel on social change through scripted dramatic television for some of the world’s leading studios and film producers. He produced the documentary Showbiz is My Life which was selected and screened by Lincoln Center as one of the best films of the year upon its release. Jamie is resident Iconist and serves on the advisory board at ForbesIGNITE, the meaning-in-business and social change arm of Forbes Media. He is the winner of the 2019 OWL Outstanding Works in Literature Award for his book, The Iconist, where he was nominated alongside David Epstein, Safi Bahcall and Malcomb Gladwell.Strategic C-Suite leader recognized for work with mission-driven companies developing strategies that enhance brand value while achieving financial, environmental, and social responsibility success. A sustainable business pioneer and ESG expert, brings decades-long experience in all areas of business. Expertise across multiple industries and sizes, from $300B to $20M. Deep natural foods, agriculture, and Consumer Packaged Goods (CPG) expertise. Strong board governance expertise across multiple committees, with NACD governance certification. A thoughtful, collaborative board member who brings systems thinking, joy and purpose to the board room.
Brenna Davis
Jamie Mustard
Jamie Mustard
Brenna is the CEO of The Organically Grown Company and recognized for work with mission-driven companies developing strategies that enhance brand value while achieving financial, environmental, and social responsibility success.
A sustainable business pioneer and ESG expert, brings decades-long experience in all areas of business. Experti
Brenna is the CEO of The Organically Grown Company and recognized for work with mission-driven companies developing strategies that enhance brand value while achieving financial, environmental, and social responsibility success.
A sustainable business pioneer and ESG expert, brings decades-long experience in all areas of business. Expertise across multiple industries and sizes, from $300B to $20M. Deep natural foods, agriculture, and Consumer Packaged Goods (CPG) expertise. Strong board governance expertise across multiple committees, with NACD governance certification. A thoughtful, collaborative board member who brings systems thinking, joy and purpose to the board room.
